MIEBELY: Crafted in the Toy Capital, Trusted Worldwide

Born in Chenghai — renowned as China’s “Toy Capital” — MIEBELY carries forward decades of local craftsmanship and passion for play. From this vibrant hub of toy manufacturing, we have grown into an integrated design, production, and trading brand, driven by one enduring vision: to deliver thoughtful, high-quality play experiences to children everywhere.

Rooted in Heritage, Built on Expertise

With over twenty years in the industry, our founding team has witnessed Chenghai’s evolution from OEM manufacturing to global brand building. This deep-seated experience fuels our commitment to excellence at every stage — from selecting eco-friendly materials and maintaining precise production control, to conducting rigorous multi-point inspections before any product leaves our warehouse. We honor the Chenghai maker’s ethos: solid materials, meticulous craftsmanship.

From Maker to Brand: Quality as Our Foundation

What began as a contract factory has grown into a full-chain brand with independent R&D, production, and operational capabilities. Today, the name MIEBELY stands for trust and quality — a promise upheld through continuous innovation and end-to-end control over our processes.

Play That Inspires: Our Core Categories

We focus on foundational toys designed to engage growing minds:

• 3D Wooden Puzzles for hands-on learning and patience

• Magnetic & Transforming Toys that spark creativity and mechanical curiosity

• Building Blocks to develop logic and spatial reasoning

Each category reflects our belief that great toys should both delight and develop.

Licensed Innovation: Bringing Icons to Life

Years of dedication have allowed us to partner with legendary automotive brands — including McLaren, Bugatti, Lamborghini, Mercedes-Benz, Maserati, and Porsche — to create officially licensed remote-control car series. Supported by our own factory with a monthly capacity of 50,000 units and triple certifications (EU CE, US FCC, China 3C), we blend Chenghai’s manufacturing strength with global brand standards.

Our Promise: Craftsmanship That Connects

We remain true to our origin: every MIEBELY toy is refined with the heart of a Chenghai craftsman. We aim not only to create toys, but to build bridges — between craft and growth, and between Chinese ingenuity and the global playroom.

MIEBELY: Where heritage meets tomorrow’s play.